About Dream Me Up
Once upon a time…
Based in Paris (the city of LOVE-y), a french startup called Typlume & Graphine (if too hard to pronounce, just say T&G :-)) stepped into augmented narrativity,
The first project was www.LaVieDeMonDoudou.com (figurative translation, “The Life of my Lovey”) celebrates and animates kids’ most precious childhood companions.
For some people, the mention of a special teddy bear or blanky conjures up sweet childhood memories, long forgotten but fondly remembered.
Many parents can relate to this business because their son or daughter possesses (or, more accurately, obsesses about) a special blanky or plush pal. Almost every parent has a story about phone calls made to restaurants or stores in search of a lost blanky or nah nah; daycare classrooms ransacked to find the one stuffed animal able to comfort the toddler who can’t sleep; the retail hunt for a back-up plushie just in case the orginal ever disappeared; and of course the story about one child’s discovery that the replacement plushie was in fact …an imposter. It was clear that moms and dads had just as much time and emotion invested in their kids’ loveys as kids themselves.
The second project was www.trombinabulle.com, this one offers products starring the children themselves, as augmented narrativity can be a precious asset in education and fun we had to create products for the older brothers and sisters ;-)
American kids are not so different than french kids so we decided to mix our first two projects into a third one dedicated to the US.
So this is how www.DreamMeUp.com came to be.
Dreammeup - Typlume & Graphine. All Rights Reserved 2011.